SEO or Search engine optimization is the process of developing websites to suit the requirements of various search engines such as Google or Bing with the aim of appearing in the first search results for the keywords and terms used by potential clients of companies, projects and commercial activities.
Search engines are the source of 70% of website visits, where site visitors resort to various search engines to answer specific questions or search for a product or service with hundreds of topics published to answer visitors' questions and the presence of websites for most companies and commercial projects that provide multiple alternatives at a cost. Convenient with convenient and fast communication better than traditional shopping channels
The Benefits of SEO for Corporate Websites and E-Commerce Stores
SEO benefits are numerous for individuals' websites, especially the websites for projects and commercial activities, as it is a major source of website visits that contribute to increasing the profits of companies and commercial projects through free visits (Free Organic Traffic), in addition to the presence of other options to take advantage of the search engines. Through search engine marketing campaigns through paid advertising campaigns.
For example, by adapting your site to search engines and competing for a keyword, the search volume for it per month is 1000 searches, which will make it appear on the first page of search results for this keyword 10,000 times in front of potential customers.
If we assume that the click rate on your website (CTR%) in the first three search results is 10% of the number of impressions (1000 visits to your site), which is less than the actual click rate on the first three search results, and the percentage of completed conversions is like purchases The products of your business or subscribing to the services you provide are only 10 percent, i.e. 100 completed transactions, and the profit from each completed transaction is $ 100, so the profit by improving your site according to the requirements of search engines will be $ 10,000 per month ($ 120,000 annually) through free visits without incurring Expensive advertising cost to market your website.
In addition to financial profit, increasing the number of website visits is a guarantee of building a base of followers of your business interested in the distinctive content you provide (blog posts) that indirectly promotes the products and services of your business. Free advertisements by spreading a positive impression about your project or business.
Competition is raging for the first results in the search pages, so the SEO process requires continuous effort and specialized and experienced individuals in the field of SEO for activities and major commercial projects, but for emerging sites and blogs, we will explain some tips that can improve your site to suit the requirements of search engines And to provide a positive browsing experience for site visitors in the next paragraphs of this article.
How Search Engines Work
Search engines search for sites that contain topics related to what the search engine user is searching for, then arrange them and show them to the reader in an orderly and indexed manner according to the quality of the content and the success rate of the site in the SEO process.
This process is done by so-called search spiders responsible for crawling and tracking links between pages of different sites or within the same site and to help search engines such as Google to crawl and indexes of your newly created pages or whose content has been modified using the URL Inspection tool in the Google Search Console. With the aim of indexing your website pages within a few minutes and appearing in targeted search results in front of potential customers as soon as possible (within a day or two) in case of outperforming competing sites on the same search terms in the criteria and ranking factors of website pages in results The different searches, which will be explained in the following paragraph.
The most important factors for ranking websites in search page results
The efforts of websites in the SEO process will not guarantee appearing in the first search results except in the case of paying attention to all the details and focusing on all the factors that affect the ranking of the site and its various pages in the targeted search results of potential customers, the most important of which are:
Content Quality Assurance
The most influencing factor in the success of SEO efforts, especially on-page SEO, for any website is the quality and relevance of the content for what visitors are searching for using the search words and terms used by potential customers.
You can specify the target search terms and the volume of monthly searches through Google Keyword Planner, and you can also use many other tools and sites to define search terms for the site’s content and new ideas for the content, including:
Answer The Public
Website content development includes several steps in order to increase the satisfaction and benefit of website visitors from the content of your website, the most important of which are:
Page Title: The main title must include the target search word and refer to the content of the page to increase the rate of page visit over the number of impressions in the search results (Click-through-rate), which is also an important factor in the ranking of your site in the search results and does not exceed 65 characters to appear in full to computer and mobile phone users.
Page Description (Meta Description): The page description appears in the search results as a brief description of the page content should be taken care of as it encourages an increase in the page visit rate over the number of appearances in various search results such as the main title and does not exceed 156 characters to appear completely including the search word Targeted.
Page URL: The page link also appears in the search results. Like the title and page description, it contributes to creating a short description of the page content with 4 or 5 words at most including the target search word and is close to the page title.
Headings: Dividing the page content into subheadings that include some but not all of the search keyword helps search engines better understand page content, index website pages better, and appear higher in search results.
Text and visual content: Whether it is a blog post page or a product or service marketing page, it must contain distinctive content that answers all common questions of page visitors by text while exploiting the advantages of graphic and video designs (motion graphics) to increase interaction with the content of the page and increase the browsing time ( Dwell Time) which is an important factor in page ranking in search results.
Internal and External Links: The presence of internal links in the content of the page to other pages within the site or external links to related topics and sites will contribute to enriching the content of the page and linking the pages of the site internally and facilitate the process of search engine spiders in crawling, indexing and arranging your site pages in results search.
The number of site visits will not become important and influencing the SEO process and the ranking of the site in the search results in the event that most of the site visitors leave the different pages within a few seconds for several reasons, the most important of which are:
Loading Speed: The slow loading of your website pages and taking more than 2 to 4 seconds or more will encourage the website visitors to return to the search results page and choose a competitor for your website.
You can check the loading speed of your website pages through PageSpeed Insights, which provides a general and detailed assessment of the loading speed of your website on personal computers and mobile phones, as well as instructions to improve the speed of loading pages of the site.
Website Design: The website design process must take into account that the design matches the content of the website in attractive colors that are comfortable for the eye and are responsive to different types and dimensions of different devices and screens.
Website Structure: Creating categories for the site’s content with the inclusion of internal links to related pages will contribute to improving the quality of the internal site’s structure by linking all pages to each other with the existence of classifications and nominations for similar content or products and services, and facilitating the site’s browsing for visitors and facilitating the search engines ’process. In crawling and indexing your website pages, in addition to creating and updating a sitemap file periodically that includes links to the entire site pages (previously existing / newly created / newly modified).
Web Content: The presence of annoying ads (pop-ups) that affects the experience of site visitors in browsing different pages and negatively benefit from the content of the pages and encourages visitors to leave the site as soon as possible and not visit your site again.
Avoiding all factors that lead to poor user experience from website visitors will positively affect your website's ranking in search results for the targeted terms.
The number and quality of external links
External links (backlinks) are a positive indicator from other sites for your site and evidence of the quality of the site’s content and its relevance to visitors to other sites, in addition to being the second important factor in the success of websites efforts in the SEO process and achieving the best possible ranking in the first search results.
Content quality is the first way to obtain external links from sites with relevant content, in addition to increasing the number of website posts on social media, which contributes to increasing site visits and increasing the chances of obtaining high-quality external links from sites and forums that have a high rating (Domain Authority).
The quality of external links from sites and forums has an impact and importance compared to the number of external links. Among the most important sites through which you can publish parts of your site’s content and obtain high-quality external links:
Website compatibility with mobile-friendly browsing
The percentage of website browsing through mobile phones is increasing daily, and this affects the algorithms of search engines, as pages of websites compatible with browsing from smartphones are crawled and indexed and if the site is compatible with the factors of the browsing experience from the mobile from the speed of loading pages and responsiveness of the design And content with different sizes of devices and screens will show your website pages better order in the search results.
You can check compatibility with mobile browsing through Google’s Mobile-Friendly test, discover problems with page incompatibilities with mobile browsing, as well as use Google AMP to increase the speed of loading website content from mobile phones.
Search engines recommend the importance of the security of websites and personal information for site visitors and advise visitors to sites that do not have an SSL certificate not to record any personal information on these sites as this certificate encrypts the process of exchanging information on websites with the aim of increasing security during all browsing experiences and every site that owns this The certificate is added to the title of the site pages HTTPS instead of HTTP as a sign of the security of the site in addition to achieving better search results.
Website Issues Maintenance
Regularly reviewing and examining the site contributes to improving the site’s performance for potential clients, not deviating from SEO standards and search engine requirements, and maintaining advanced positions in search results.
Steps to review, check and maintain the website periodically include:
Update the sitemap and txt file periodically at least weekly to ensure that specified site pages are indexed
Checking the compatibility of the website pages with the mobile browsing experience
Reduce redirects to other pages and replace deleted pages with a page (404 Not Found)
Ensure that there are no duplicate content, pages with the same title (Page Title), or duplicate description (meta description)
Follow up and amend programming errors in the development of the website
Follow up on the speed of loading the website pages daily and work to increase the download speed in order to comply with the requirements of the search engines
Focusing on developing all of the website ranking factors mentioned in the search results pages through individuals specialized in the field of website configuration for search engines SEO. The website for your business will ensure a better ranking in the results and increase the number of website visits (Web Traffic) from potential customers.
The best free and paid SEO tools
There are many platforms and tools for improving websites for search engines, including free and paid, the most important of which are:
RankWeb team will send you monthly reports of how your website is doing, and what we have achieved in the previous month to see where your business is at. We will start by perfecting the foundations of your website before adding anymore work, then we will plan and execute our magic to set your business for success. Choose the right plan for your business, and give us some information about your business and website. It is as easy as 1.2.3.
Google Search Console
Google Search Console is one of the most important webmaster tools, which provides tools to monitor the site’s performance and its compliance with the search engines’s requirements from reports, including the number of times the site appears in the search results, the number of clicks on the site’s pages, the words used in the searches for your site, the modified and modern site page indexing tool in addition to a report External and internal links (backlinks) to the website and reports on website compatibility with mobile browsing experience.
The Google Analytics platform provides performance analyzes and statistics for websites and mobile applications, which include the number of website visits and the source of those visits and determining the personal categories of visitors to the site (country of residence - gender - average ages - devices used for browsing) and the average duration of browsing the site’s pages in addition to tracking the movement of the site’s visitors in order to determine The extent of satisfaction of visitors (potential customers) with the content of the site and the number of desired conversions (purchases of products and services) completed.
Screaming Frog Paid Tools Scan Your Website And Verify (Invalid Page Links - Check Redirect Cases - Analyze Headlines and Descriptions of Pages - Check Duplicate Content - Create XML Sitemaps - Internal Site Structure Analysis - Website Structure Statistics and Analyzes - Site visits ).
Ahrefs is a paid SEO platform that provides effective solutions for checking websites, studying competitors' websites, analyzing and selecting keywords, analyzing the site's position in relation to external links (backlinks) in addition to a detailed analysis of content quality.
The SEMrush platform provides multiple paid SEO website optimization solutions, the most important of which are (comprehensive site inspection - competitor analysis - innovative ideas to increase website traffic - backlinks - site traffic statistics and analyzes - content quality analysis - analysis and selection of key search terms Keywords) .
Now you have enough information to realize the importance of SEO for your website and the many benefits of optimizing your website for your company or e-business to comply with the requirements of Search Engines, and you should actually start achieving this. Do not hesitate to contact us to answer all questions related to marketing, advertising and technology solutions, especially SEO solutions.
Contact us today if you want to achieve first places in search engine page results