One of the most important goals of any company, store, or blog is to ensure that their sites appear on the first page of Google search results. Simply put, appearing first in Google search results for related keywords leads to more visitors, more customers, and better returns in either ad or sales revenue. Sites that do not appear on the first page in Google lose a large number of potential visitors and may lead to a heavy loss to the organization or business.
The problem is that in order to appear on the first page in Google, your site will be competing against dozens, if not hundreds or thousands of other sites. For this reason, it is very important to follow the instructions below on how to help your site appear on the first page in Google, and hopefully your site will even be number one in Google for keywords that guide your business.
1. Correct selection of content keywords
Using Google Lead for keyword or keyword research helps you focus on creating content that people are interested in and searching for. Also, knowing how people search for information helps you formulate content in a way that is more meaningful to the audience and helps your content to appear better on Google.
2. Maintaining the cleanliness of the site and the proper arrangement of information therein
Delete irrelevant content from your website. Google's mission is to connect information seekers with reliable and good sources of information. It is important for your site to be clean and organized in order for it to be accepted by Google as a reliable source of information.
3. Use search keywords prominently on the page.
One of the most important signals that Google uses to determine whether a particular web page is related to search keywords is the presence of these keywords in the title text, page link, image and content names. But it is necessary for these words to appear naturally and not artificially.
4. Avoid keyword stuffing.
One of the most common mistakes among small business owners is stuffing the search keywords they want to appear in their search results. This method does not lead to the desired result, and it can lead to Google penalizing this web page by removing it from the search results or placing it in a very poor order. Always use natural language in your content and never stuff your search keywords in an unnatural way.
5. Improve the number of external links pointing to your site
One of the most important indicators that lead to an excellent appearance in Google search results is the number of external links pointing to your website. The Google search engine considers the number of high-quality links that point to your site as a sign of high digital importance and reputation. This suggests to Google that your site contains information that people trust and rather that it appears highly in search results.
6. Improve your website design
Google prefers websites that are well-designed for smartphones, which are characterized by fast download and digital security. Make sure all of these criteria are met. You can test how Google views your website from the following links:
7. Include your site in the Google Business List
Including your site on Google's business listing will also help you rank in search results and increase your traffic. Make sure to seek reviews from happy customers and handle customer complaints to ensure a good reputation for your company or project.
8. Create and publish videos about the company and products.
One of the best ways to increase the links to your site, increase the number of visitors to the site and improve the digital reputation of the site is to create videos about your products and services to inform customers of your company, your team, your vision and your customers' success stories, and publish them on the YouTube and demotion site. Make sure to include links to your website and web pages within the description text of the videos to gain links to your site. This strategy helps your site in two ways. The first is to increase the external links to your site, which is an important indicator for the Google search engine of the importance of your site. The second way is to gain visitors and customers by improving the image of your products and company.
9. Use social networks to advertise your content
Creating trending content that people repost is an indication to Google that the content is quality, reliable, and people interest. This helps Google understand that the site that houses this content is an important site and should show a high score in the search engine results. One of the biggest mistakes small businesses make is trying to post to many different social networks in an irregular way or with outdated content. Instead, focus on one or two social networks where you think you can succeed based on your capabilities and target audience.
10. Distinguish from competing sites.
When trying to appear in a high ranking for a particular topic or search words, you should look for other competitors who are appearing in high rank for these search words and try to understand what they are doing better than you. Simply search Google for the words you want to appear for, look at the sites and articles that appear on the first page, about understanding why they are progressing in the search results and thinking about how to stand out from them.
11. Do not steal content from other websites.
In addition to the ethical issue that requires all of us not to steal the effort of others, Google is very good at detecting this behavior and punishing websites that duplicate content without reference to the original content.
12. Be patient
It may take 30 to 90 days for your site to rank better in the search results on Google. Creating excellent content, and following the guidelines above, will greatly improve your site's appearance in Google's search results and lead to higher customer engagement and revenue.